Wednesday, January 23, 2008

Are You Selling Your Online Business Short?
Copyright © Todd Thomas
http://www.ChooseHomeWork.com
http://www.PlugInProfitSite.com

You are if you are trying to market your online business ONLY with online advertising. Many e-entrepreneurs miss out on a huge advertising opportunity for their online business when they put their sole focus toward internet marketing and advertising options. There is no doubt that there are numerous terrific avenues to market your business online from search engines to blogging and so on. However, you might be leaving out a highly effective and often quite INEXPENSIVE form of marketing if you haven't looked into "offline" advertising opportunities. In the offline area, there are just about as many great ideas as there are on the web to market your online business. Here are a few ideas you should seriously consider to maximize your business' exposure.

Most everyone's first thought when they think of offline advertising for their online business is classified advertising. While this certainly is one option, I put it down the list somewhat when considering effectiveness and cost.

My personal favorite and one I use is a rear window sign on your car. I really consider this a no brainer because everywhere you go your automobile is a moving advertisement to countless people that otherwise would never find your online business on the internet. Car magnets are similar and good, but I prefer the rear window sign simply because more people see it. I get a ton of exposure for my business and get lots of extra hits to my site with this method. Best of all, it is NOT very expensive. You can either have one made at a print shop, which does cost more or you can stop by a local office supply store and get the white stick on letters and numbers you need to make your own. That's what I did. It costs me very little and was only a ONE TIME EXPENSE! Yet, I get exposure over and over day after day after day.

Another great offline marketing tool is with the use of promotional business cards. These are not your typical business card which is something you should also have. These are business card size cards that just have your website(affiliate link, etc) listed on them and a short message that generates curiosity for the person who picks it up so that they hold onto it and check out your online business the next time they are in front of their computer. Something like what mine says. First my website address is bold www.ChooseHomeWork.com. Then below that is my message... "For Those who Desire To Choose To work At Home". Using neon colors for these cards are even better. These are hugely successful and again not very expensive. I just leave one or a group of these cards almost everywhere I go. A few at the gas pump, on the counter at the convenience store, at the checkout at the grocery store or at the ATM. The options are only limited to your imagination.

Classified advertising as I mentioned before is another really good option for offline advertising of your online business. This one is the grandaddy of them all. I realize there are many online classified advertising options, but I am talking specifically about offline newspaper and/or magazine advertising which is still a completely different dynamic that it's online counterpart. Offline classifieds in most cases reach an entirely different audience that the same ads you may be running online. The advantage of course over the other options mentioned here is you can cover a much larger area. You can advertise in different cities and numerous different publications that closely isolate whatever your target demographic might be. However, this can prove to be much more expensive especially when you consider the fact that many times you need to test your ad(s) a little first before fully committing to a campaign.

The options and ideas for offline advertising of your online business are many. Really too many to mention here. The whole point of this article is to hopefully inspire you that you should consider offline options in conjunction with the many online marketing avenues that you and I are putting time effort and money into. There is huge opportunity out there offline and the expense many times is very minimal. Couple this with the fact that VERY FEW online marketers take this route and this form of marketing is WIDE OPEN. I encourage you to consider those I mentioned here and hopefully other perhaps even better offline ideas are inspired within you. Brainstorm and let the creative juices flow. You might just hit on a great idea that will send many new visitors to your online business that never would even have had a clue it existed.

To Your Success,

Todd

Todd Thomas is the Founder of ChooseHomeWork.com http://www.ChooseHomeWork.com
and WorkAtHomeForDummies.com http://www.WorkAtHomeForDummies.com.
Todd writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He owns http://www.HitItHere.net.
Contact at support@workathomefordummies.com for info on articles for your website!

Labels: Business, Home Business, Work at home

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Make the Leap to Home Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19421

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First,you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the old days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be *IN THE RING* to truly understand and profit from it. In fact, this is a business where you can truly be earning WHILE you're still learning...

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow and therefore you succeed. This is what I call: "Making the Leap"!

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this where you can get your own money-making site setup free within 24 hours:
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You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times... Make the leap to starting and building a successful home business TODAY!

About Stone Evans, The Home Biz Guy:

"I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You!" Make Money Now!
http://www.PlugInProfitSite.com/main-19421

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